On Tuesday, the makers of Allu Arjun and Atlee's AA22xA6 announced that the film's title poster will be unveiled at 11 am on Wednesday. As the tentative title suggests, the film marks Allu Arjun's 22nd and Atlee's 6th and is their first collaboration. The announcement was made with a poster featuring sharp claws of a furry animal.

Buzz regarding the project has been sky-high since its announcement last year. Reports suggest that Allu Arjun will be seen playing four different roles in the film, and all these four characters are said to be part of the same family lineage. However, official plot details are currently under wraps. In a recent interview, the filmmaker said they are "doing something new, which will be very intriguing and addictive to watch."

Back in June last year, Atlee addressed the media about the film after receiving an honorary doctorate from Sathyabama Institute of Science and Technology in Chennai, Atlee described the project as his “dream” and promised a “visionary cinematic experience". He said, “We are bringing in all the latest technologies. In terms of budget, that’s for the producer to disclose. My focus is on creating a visionary cinematic experience. This film is my dream, and I believe the magnum opus will make us all proud."

Besides Allu Arjun, Deepika Padukone stars in a prominent role, other prominent actors, including Vijay Sethupathi, Janhvi Kapoor, Mrunal Thakur and Kajol, are also in talks to join the ensemble. Recently Yogi Babu confirmed his presence in the film. However, an official confirmation is awaited. 

Allu Arjun and Atlee recently visited leading VFX studios in Los Angeles, including Ironhead Studio, and engaged with technicians like Jose Fernandez and James Madigan in the film’s first promotional video, suggesting its VFX-heavy plot. With music composed by Sai Abhyankkar, AA22xA6 is produced by Kalanidhi Maran under the Sun Pictures banner.