Samajavaragamana, a melodious romantic number composed by SS Thaman from the Allu Arjun-starrer Ala Vaikunthapurramuloo, has become a phenomenon on the Internet. With over 69 million views on YouTube, the song written by Seetharama Sastry and sung by Sid Sriram, has received 891K likes, making it the most-liked Telugu song ever on the streaming platform.

The song is currently being filmed with Allu Arjun and Pooja Hegde in Paris. "The SS Thaman composition is a mesmerising tune and buoyed by the response it has garnered, the makers have roped in choreographer Sekhar and chosen an exclusive location to film it. The team believes this will be the ideal backdrop for the romantic song, which will see some special moves from the lead pair," informs a source.

Directed by Trivikram Srinivas, Ala Vaikunthapurramuloo also has Tabu, Jayaram, Sushanth, Navdeep, and Nivetha Pethuraj in supporting roles. The film features Pooja as the head of a travel company, while Allu Arjun plays her assistant.

A S Radha Krishna production, Ala Vaikunthapurramuloo is slated for a January 12 release.