Even as Anushka Shetty starrer Ghaati nears its release date, the actor has been absent from promotional events and interviews. In a recent media interaction, producer Rajeev Reddy confirmed that their leading lady will continue to be away from promotions. 

Speaking to Great Andhra, the Ghaati producer said, “We had discussed certain terms and conditions much in advance, before finalising and going for shoot. It was all planned. Generally, she has defined certain rules for herself, how she will conduct herself in terms of promotions.”

At the same time, Rajeev Reddy also spoke about Anushka’s continued pull over audience. Recalling their first shoot schedule in Odisha, the producer noted, “She joined the shoot after a few days. It was a remote area, and yet, we would see 600-700 people every morning outside hotel. After packup, more than 1000 people assembled. Police had to do lathi charge a few times. That’s when I truly understood her craze — she has a lot of good and love among audience. A lot of people, including old people who aren’t generally interested, are curious about our film.”

The producer also confirmed that they have sold the OTT rights at a comfortable price (roughly around 50 crores), adding, “we are confident about the theatrical success — audience would be seeing Anushka in an action role after a long time.”

It is to be noted that Anushka Shetty had largely skipped the promotions of her previous film Mrs Shetty Ms Polishetty as well. That film turned out to be a commercial success nonetheless. It remains to be seen whether Ghaati will enjoy similar success at the box office. The rustic actioner hits theatres on September 5, vying for audience’s eyeballs alongside Little Hearts.

Directed by Krish Jagarlamudi, Ghaati has a massive ensemble cast with Vikram Prabhu playing the male lead and actors like Chaitanya Rao, Ravindra Vijay, and Jagapathi Babu on board.