On Wednesday, the makers of Rathna Kumar's upcoming directorial, 29, announced that the film will stream on Netflix following its theatrical release. The film, starring Vidhu and Preethi Asrani in lead roles, is all set to hit theatres on May 8.

The film is a romantic drama set in a period when dating culture and apps were not in vogue. 29 marks a comeback to direction for Rathna Kumar after 2022's Gulu Gulu. Meanwhile, he wrote dialogues in films such as Master and Vikram.

Apart from Vidhu and Preethi Asrani, the film also has Master Mahendran, Avinash, Shenaz Fathima, and Premkumar, among others. Vidhu is known for playing the antagonist in Karthik Subbaraj's Jigarthanda Double X and Retro. Preethi, on the other hand, is known for Ayothi, Kiss and Balti, among other films.

Sean Roldan is composing music for the film, with lyrics written by Uma Devi and Bakkiyam Shankar. The crew of the film also consists of Madhesh Manickam as the director of photography, RS Sathish Kumar as the editor, Shanmugaraja as the art director, and Don Ashok as the stunt choreographer.

29 is produced by Lokesh Kanagaraj through his G Squad banner and by Kaarthikeyan S under the Stone Bench banner. The latter is the production house established by director Karthik Subburaj and was behind Rathna Kumar's directorial debut, Meiyadha Maan.