While speculations of Prem directing his brother-in-law Abhishek Rao have been rife, the announcement was officially made on Sunday, which happened to be Rakshita’s birthday. 

City Express got hold of the first look which was unveiled by the makers. Abhishek, who is making his debut, will adopt a new on-screen name Raanna. The engineer, trained at the Lee Strasberg Theatre and Film Institute in New York, got his first practical exposure to films during the shooting of The Villain.

For the launch, the makers came up with a motion poster, which had Armaan Malik rendering his voice for a track backed by a special symphony orchestra. The film is made under the home banner Rakshita Film Factory, and has Arjun Janya scoring the music. 

The title of the film has also been creating a buzz owing to the two ways it can be looked at — Ekalavya and Ek Love Ya. Touted to be a romance film, the Prem directorial has 'Love is all you need' as its tagline.

Meanwhile, the makers have brought in Mahendra Simha as the cinematographer and Srinivas P Babu as the editor. The rest of the cast is yet to be announced.