Bengaluru-based entrepreneur Nahesh Pol is entering cinema to make a meaningful impact with the film Everyone Wants This. His goal is to provide audiences with an enjoyable cinematic experience. Under his banner, Radical Concepts Studios, he has taken on several roles including production, music composition, direction, and lead acting. Sagarmurthy manages cinematography and choreography, while K Balasubramanyam serves as executive producer, Deepika Machmond is the art director, and costumes are designed by Sridhar Veer.

As part of the film’s initial promotion phase, the team released a song titled 'Different Waves Same Ocean' and shared project details. Nahesh Pol mentioned that they plan to produce three films in 2026. This film will have a runtime of about 90 minutes and centers around a diamond robbery fueled by greed, along with the chain of consequences that follow. It will feature an entertaining mix of comedy and thriller elements.

Akshara Suresh plays the female lead and wrote the story while also serving as creative director. She noted that the released song is a love track with lyrics in Kannada, English, Hindi, Telugu, and Tamil. The film will include six songs overall. She also mentioned that the team is editing while filming to save time. With the idea of “entertainment everywhere,” they plan to show films at affordable prices using their projector and 50 headphones. More details about the remaining cast will be announced soon.

The 3.43-minute song showcases the lead pair in costumes inspired by different states and languages, adding a unique visual aspect.