There has been an intense discourse over female objectification in Indian cinema ever since the release of Peddi, directed by Buchi Babu Sana and starring Ram Charan and Janhvi Kapoor. Netizens have been quite critical of the film's makers for the objectification of Janhvi's character, calling their gaze and the camera angles 'crass' and 'vulgar'. There was a similar discourse following the release of the promotional materials of Janhvi's Telugu debut, Devara, but it has become more intense with Peddi's release.

Speaking about it to The Climax India recently, Janhvi Kapoor said, "In movies, the DOP puts the camera on some place that I am not okay with. I should be able to say, 'Nahi chalega, mujhe nahi chahiye' (This is not acceptable, I do not want this), without seeming unprofessional."

Janhvi said that she has sometimes taken a polite approach to the perennial issue of Indian cinema.

The actor added, "Sometimes, I have been like, 'I need to pick my battles and I will fight them.' But now I am a little bit like, 'Mera jugaad nikaal doongi' (I will figure out a way). I will make my point clear in some way or the other, but it is important for me to seem polite."

Janhvi Kapoor added that filmmakers are also responsible for the issue. "Filmmakers do the same. They have a certain idea of what a heroine should look like, feel like," the actor said before adding that the former question the worth of artists in projects based on their physical attributes. Revealing what filmmakers often tell her, Janhvi said, 'If she is to be seen in a bikini, it would only be shown on the big screen and in our film. We have seen her in roles with bikinis, why else would we cast her?'"

The actor also said that filmmakers take the audience's preference as well. "They also gauge how likeable you are to an audience. If the audience is saying, 'Iska character Dheela hain' (she has a 'loose' character), the filmmaker will also be like, 'Maybe I can't cast her.'"