Bollywood producer Vinod Bhanushali has launched his own music label, HITZ Music. The label promises to be a next-generation platform for artists and emergent talent across the country. The label’s first release is Yuvan Shankar Raja and Dhvani Bhanushali’s Candy dropping on March 3.

A former head at T-Series, Vinod recently went independent with his film banner Bhanushali Studios Limited.

Elaborating on his new musical venture, Vinod says, “This is a moment of excitement and pride for me as I launch my music label. Music has always been an integral part of my professional career, so launching my own label is a defining moment for me and extremely special. HITZ already has an extremely prolific roster but also aspires to bring young, riveting artists to the fore and give them a platform that nurtures their talent.”

Hitz Music will be releasing songs with composers like Ajay-Atul, Anu Malik, Deep Money, Gourav Dasgupta, Jaidev, Qaran, Sachin-Jigar, Sanjeev Chaturvedi, Yuvan Shankar Raja and also newcomers like Abhishek Amol, Siddhant Madhav Mishra, Sadhu S Tiwari and others.

Artists such as Asees Kaur, B Praak, Dhvani Bhanushali, Javed Ali, Jyotica Tangri, Kanika Kapoor, Neeti Mohan, Palak Muchhal, Raftaar, Sonu Nigam, Stebin Ben and Sweta Subram will release songs for the platform in the coming months.