Actor Varun Sandesh, who was previously seen in the Tamil-Telugu bilingual Michael, launched his new film in Hyderabad on Tuesday. The film is written and directed by debut director Adyanth Harsha. The film also stars Raghu Karumanchi, Pramodini, Balagam Jayaram Viva Raghava, Ravi Teja Nannimala, Kakinada Nani, Phani Acharya, Aparna Devi, Kushalini Poolapa and Prasad Behara. The film is presented by Maharshi Kundla and produced by M3 Media and Maha Movies. 

Speaking about the film's story and how the lead actor will be characterised, Adyanth Harsha says, “It is a thriller film with a novel plot. The hero’s look will be the main attraction of the film.” Chiming in, Varun Sandesh adds, “This film has a hitherto-unheard-of plot. It will be completely different from all the films I have acted in so far.” The producer of the film, Mahendra Nath Kundla also said at the film's muhurtham launch, “We are going to make this movie with a different making and taking. We will be filming in a host of new locations, promising an interesting visual and narrative experience for the audience.” Ajay Kumar is the cinematographer of the film, with editing provided by Ram Tumu.