The makers of Premalu, a Malayalam romantic comedy set in Hyderabad, have announced that they will be releasing their film in Telugu soon. Sources close to the film state that the film's dubbing work is currently in progress, with the team aiming for a March 8 Shivaratri release. Premalu revolves around the lives of Sachin (Naslen), Reenu (Mamitha Baiju) and their friends, who have all moved to Hyderabad from Kerala. Sachin falls in love with Reenu and how he wins her affection forms the crux of the story.

Premalu emerged as a blockbuster in Kerala. The film was released a week before the Mammootty starrer Bramayugam, which was also successful on both commercial and critical fronts. The timing of their releases, along with the stark clash of their respective genres, has led to netizens declaring Premalu and Bramayugam as the Malayalam film industry's Barbenheimmer, subsequently terming their joint pop culture impact with the portmanteau Premayugam. The film has also garnered love and critical acclaim from Telugu film media, who have warmly appreciated the film's depiction of Hyderabad. 

Premalu is written and directed by Girish AD, who has previously helmed Thanneer Mathan Dinangal (2019) and Super Sharanya (2022).  Naslen and Mamitha were also seen in Super Sharanya. The film also stars Althaf Salim, Shyam Mohan M, Akhila Bhargavan, Meenakshi Raveendran, Sangeeth Prathap, and Shameer Khan in supporting roles. Co-written by Kiran Josey, Premalu has music by Vishnu Vijay, cinematography by Ajmal Sabu and editing by Akash Joseph Varghese.