Narne Nithiin, who had a major success last year with the new-age comedy MAD, is gearing up for his next release, Aay. The makers of the film launched their new single, ‘Diversion Beauty,’ on Saturday. Eminent filmmaker Sukumar launched the song.

While many other songs of the film have been composed by Ram Miriyala, Ajay Arasada is the music director for ‘Diversion Beauty’. Rendered by renowned playback singer Mangli, ‘Diversion Beauty’ is a catchy dance number, with an equally vibrant and energetic song video, choreographed by Bhanu. Kasarlya Shyam has penned the lyrics.

Sneha Gupta takes centre stage in ‘Diversion Beauty’ as the main dance performer, with her robust dance moves that include a ‘cricket step’ signature move.

While Nayan Sarika plays the female lead in Aay, the male lead cast includes Ankith Koyya and Rajkumar Kasireddy. The cinematography and editing are by Sameer kalyani and Kodi Pavan Kalyan, respectively.

Aay, produced by Vidya Koppineedi and Bunny Vas under the banner of GA2 Picutres, marks the filmmaking debut for writer-director Anji Maniputhra. Allu Aravind is presenting the film. The film will have a theatrical release on August 15, clashing against big-budget action films like Double iSmart and Mr Bachchan.