The makers of NTR 30 announced that the film will be launched on March 23. The announcement poster features a sword rising over the sea. NTR 30 marks Jr NTR's reunion with filmmaker Koratala Siva after the blockbuster success of Janatha Garage (2016). The upcoming film has music by Anirudh Ravichander. The technical crew includes cinematographer Ratnavelu, editor Sreekar Prasad and production designer Sabu Cyril.

The film, produced by Sudhakar Mikkilineni and Harikrishna K through Yuvasudha Arts, will be presented by Nandamuri Kalyan Ram under the banner of NTR Arts. Post NTR 30, the RRR actor will team up with filmmaker Prashanth Neel for a big-budget actioner produced by Mythri Movie Makers.