Earlier, we had reported that the makers of the upcoming film, Keeda Cola, have been unveiling the characters ahead of the film's teaser release on Wednesday. On Tuesday, the makers unveiled the character Shots, played by Raghu Ram, who is best known for MTV Roadies. 

Referring to the legacy of Roadies, the makers unveiled the character poster with a caption that reads, "Reintroducing your infamous favorite personality as a ruthless rowdy." along with a dialogue that emphasises the personality of the character, "Influence vaadi issue solve cheyadam endhi? Chethulu vaadali. Kaallu iraggottali. Give me problems. I want problems!" 

Directed by Tharun Bhascker, Keedaa Cola is also credited as Tharun's maiden feature production. Additionally, he plays a significant role in the film. The film also features, Brahmanandam, Rag Mayur, Chaitanya Rao, Vishnu Oi, and Ravindra Vijay, among others. 

Keedaa Cola is written by Quick Fox, Tharun Bhascker's writing room. Vivek Sagar, Tharun's frequent collaborator, will return to compose Keedaa Cola's music. AJ Aaron is the cinematographer of Keedaa Cola, with editing provided by Upendra Varma.

Meanwhile, Raghu Ram served as supervising producer at MTV India and an anchor turned director on MTV Roadies and MTV Splitsvilla. His other feature credits include Tees Maar Khan, Jhootha Hi Sahi and Doctor.