The makers of the upcoming Telugu film Keeda Cola unveiled a new character poster from the film on Sunday. Directed by Tharun Bhascker, the newly unveiled character is named Jeevan and is played by Jeevan Kumar. The makers introduced the character as "The guy who loves making noise more than anything else". 

Keedaa Cola is Tharun Bhascker's maiden feature production. His banner VG Sainma has earlier produced his short films. Keedaa Cola is written by Quick Fox, Tharun Bhascker's writing room. Vivek Sagar, Tharun's frequent collaborator, will be returning to compose music for Keedaa Cola. AJ Aaron is the cinematographer of Keedaa Cola, with editing provided by Upendra Varma.

The film also stars Brahmanandam, Rag Mayur, Chaitanya Rao, Vishnu Oi and Tharun Bhascker himself. The teaser of the film will be unveiled on June 28.