Earlier, we reported that Tharun Bhascker is directing an upcoming film, Keedaa Cola. The latest update is that the film's teaser will release on June 29. The film will mark the third directorial venture of Tharun after Pelli Choopulu (2016) and Ee Nagaraniki Emaindi (2018), besides helming a segment in Pitta Kathalu (2021).

Meanwhile, Tharun also noted that his second directorial, Ee Nagaraniki Emaindi, the 2018 comedy drama, will mark five years on June 29. And marking the occasion, he stated that Ee Nagaraniki Emaindi will be re-released on June 29 in theatres, select clubs, and cafes.

Keedaa Cola is billed as a crime comedy. The word Keedaa means a creature with six legs, and Cola is the name of a popular soft-drink brand. Produced by VG Sainma, Keedaa Cola will mark the first production of this banner. Bharath Kumar, Sripad Nandiraj, Upendra Varma, Srinivas Kaushik, Saikrishna Gadwal, and Vijay Kumar, serve as the producers. The film is said to have Brahmanandam. The film will be released in 2023 in Tamil, Malayalam, Hindi and Kannada.