Following the release of the two songs, namely, Aradhya and Naa Roja Nuvve, from the upcoming Telugu film Kushi starring Vijay Devarakonda and Samantha Ruth Prabhu, the makers have announced the title song will be released on July 28. Hesham Abdul Wahab, who rose to fame with Hridayam, has composed the score for Kushi.

Backed by Mythri Movie Makers, Kushi will release in Telugu, Hindi, Tamil, Kannada, and Malayalam. Kushi marks the second time Samantha and Vijay are collaborating after they first worked together in Mahanati. Kushi also stars P Murali Sharma, Jayaram, Sachin Khedakar, Saranya Pradeep, Vennela Kishore, and others.

The technical team consists of cinematographer Murali G, with editing by Prawin Pudi and production design by Jayashree Lakshminarayan. The film will hit the theatres on September 1.