The makers of the upcoming Telugu film  Bholaa Shankar starring Chiranjeevi in the lead role, released the promo of the third single, Milky Beauty, and announced that the complete lyrical video would be released on Friday, 4.05 PM. 

Composed by Mahati Swara Sagar, with lyrics penned by Saraswathi Putra' Ramajogayya Sastry, Milky Beauty is crooned by Mahati Swara Sagar, Vijay Prakash, and Sanjana Kalmanje.

Bholaa Shankar is directed by Meher Ramesh and written by Adi Narayana, Siva, and Mamidala Thirupathi. Bholaa Shankar also stars Tamannaah, Keerthy Suresh, and Vennela Kishore, among others. The film is a remake of the Tamil film Vedhalam (2015).

Billed to be an action entertainer, the film has Dudley as the cinematographer, while Marthand K Venkatesh takes care of editing and AS Prakash is the production designer. 

Bankrolled by Anil Sunkara's AK Entertainments, Bholaa Shankar is scheduled for a theatrical release on August 11.