On Sunday, the makers of Bholaa Shankar announced that the second single from the film, titled Jam Jam Jajjanaka will be out on July 11. The makers also released a short promo video before the song's release.

Bholaa Shankar is directed by Meher Ramesh and written by Adi Narayana, Siva, and Mamidala Thirupathi. Bholaa Shankar also stars Tamannaah, Keerthy Suresh, and Vennela Kishore, among others. The film is a remake of the Tamil film Vedhalam (2015).

Billed to be an action entertainer, Mahati Swara Sagar is scoring the music for the film, while Dudley is the cinematographer. Marthand K Venkatesh takes care of editing and AS Prakash is the production designer. It is produced by Anil Sunkara’s AK Entertainments.

Bholaa Shankar is scheduled for a theatrical release on August 11.