Jr NTR dropped key updates about the progress of his next with Koratala Siva, tentatively titled NTR 30. With the actor's last film, the monstrous blockbuster RRR, released nearly a year ago, fans of the actor have been demanding an update about the film for a while now. Jr NTR, who was the chief guest of the pre-release promotional event of his brother Kalyan Ram's Amigos, used the podium as an opportunity to share some details about the widely anticipated film.

"The film will be officially launched in February and we will kick start filming before March 20," Jr NTR stated, adding that the film will release on April 5, 2024, as announced by the makers earlier. The actor also requested his fans and audience, in general, not to put filmmakers under the pressure of feeding constant updates on social media. "We will share an update when there is something worthy of revealing. When we give an update, it should be valuable. The demands for updates put filmmakers and producers under tremendous pressure. Trust me, when we have an update, we will share it with you, the fans, even before telling our wives at home."

NTR 30 marks the second collaboration between the actor and the filmmaker after the 2016 hit, Janatha Garage. The film features cinematography by Ratnavelu, music by Anirudh Ravichander, editing by A Sreekar Prasad and production design by Sabu Cyril. Produced by Sudhakar Mikkilineni and Harikrishna K through Yuvasudha Arts, NTR 30 will be presented by Nandamuri Kalyan Ram under the banner of NTR Arts.

Post NTR 30, the RRR actor will team up with filmmaker Prashanth Neel for a big-budget actioner produced by Mythri Movie Makers. Speculations are also rife that he will join forces with acclaimed Tamil filmmaker Vetri Maaran for a project, but an official announcement is awaited.