With the progress Jr NTR's next with Koratala Siva, tentatively titled NTR 30 coming under the scrutiny of social media, with reports also stating that the film has been put on hold. The massive failure of Siva's previous fillm, Acharya, has been cited as one of the reasons for the shelving of the project.

The makers have now put these reports to rest. The film's publicist took to Twitter on Monday to share that the pre-production of the film is progressing at a brisk pace, thereby refuting such unconfirmed reports about the project. The publicist stated that the core team of the project, "director Koratala Siva, DoP Ratnavelu and production designer Sabu Cyril have ramped up pre-production on a massive scale," and the shooting of the film is set to commence soon.

The film, which will be presented by Nandamuri Kalyan Ram through NTR Arts, has music by Anirudh Ravichander and will be produced by Sudhakar Mikkilineni and Harikrishna K through Yuvasudha Arts. Sreekar Prasad is the editor of the project.

Post this project, NTR will be collaborating with Prashanth Neel for his next.