Naga Shaurya's 24th film, tentatively being referred to as NS 24, went on floors on Sunday with a grand pooja ceremony. Directed by the debutant SS Arunachalam, the film is produced by Srinivasa Rao Chintalapudi, Vijay Kumar Chintalapudi and Dr Ashok Kumar Chintalapudi for Vaishnavi Films.

Director VV Vinayak, who attended the pooja ceremony, sounded the clapboard for the muhurtham shot, marking the launch of the production. The camera was switched on by Abhishek Agarwal and Thirumala Kishore directed the first shot.

Touted to be an action entertainer, NS 24 will see Naga Shaurya undergoing a complete makeover. Popular Tamil music director Harris Jayaraj is making his comeback to Telugu cinema after a long gap with this film. Vetri Palanisamy will be the director of photography for the film, which will have editing by Chota K Prasad and art direction by Sai Praveen.