Actor Ashish Reddy, who awaits the release of Rowdy Boys on January 14, has signed his second film. Titled Selfish, the film introduces Kasi, a former associate of director Sukumar, as the director.

Produced by Dil Raju in association with Sukumar, the film is a youthful entertainer and will go on floors in summer. "Sukumar saw the photos and videos of Ashish and was impressed with his youthful looks. He was convinced that the role perfectly suits Ashish and has decided to produce the film jointly with me. We are planning to start the first schedule soon after the promotions of Rowdy Boys are completed," said Dil Raju.

A campus love story, Rowdy Boys is being directed by Sree Harsha Konuganti and also features Anupama Parameswaran, Komalee Prasad, Karthik Rathnam, Sahidev Vikram and Tej Kurapati in pivotal roles.