Atharvaa, who is celebrating his 37th birthday on Thursday, was last seen in a key role in Sudha Kongara's Parasakthi alongside Sivakarthikeyan, Ravi Mohan and Sreeleela. Up next, he is awaiting the release of Idhayam Murali, written, produced, and directed by Aakash Baskaran, in his directorial debut. 

On the occasion of his birthday, the makers of the upcoming romantic entertainer shared a behind-the-scenes video which featured the DNA actor in multiple looks, hinting at a story set across a decade or more and featuring the actor's transition from his happy-go-lucky student years to serious and more stern look as a fully-grown adult. From the video, Idhayam Murali looks to be a coming-of-age story that revolves around Atharvaa's relationship with his friends and his romantic interests.

Besides Atharvaaa, the film stars Fahadh Faasil, Kayadu Lohar, Thaman (in his first film role as an actor after Shankar's Boys), Natty, Preity Mukundhan, Pragya, Angeline, and Yashashree. The cast also includes Sudhakar and Dravid from the Parithabangal YouTube channel and content creator Niharika NM. Jonita Gandhi is also set to play a cameo in the film.

On the technical team, Senthilkumar Kesavan is credited as the co-director. Aakash has written the dialogues with Dravid and Ramanagirivasan. Thaman has also composed the music, while Vivek has written the lyrics for the songs. Manoj Paramahamsa is the cinematographer for the film, with editing handled by Pradeep E Ragav.