The second single from Samuthirakani and Gautham Vasudev Menon's Carmeni Selvam has been released by the makers on Tuesday. Titled 'Adada Adada', the song has been described as a "heartfelt melody celebrating family, innocence, and the simple happiness found in everyday life." It shows Samuthirakani's family, which has Lakshmipriyaa Chandramouli playing his wife, enjoying their simple life and the abundant joy it gives. Sung by KS Harisankar and Ajay Sathyan, the song has lyrics by Mani Amudhava.

The first single of the film, released in September last year, told the story of Samuthirakani's character and how his day goes by with his car.

Besides Samuthirakani, Gautham Vasudev Menon and Lakshmipriyaa Chandramouli, the film also stars Abhinaya, Karthik Kumar, Badava Gopi, Madhumitha, Arjunan, Sankara Narayan V, Haritha Parakod, Kothandam and Karan Chakravarthi.

Carmeni Selvam's director, Ram Chakri, said in an earlier interview that the film will revolve around Selvam (Samuthirakani), who has been living a peaceful life, and starts developing a greed for money.

Carmeni Selvam is produced by Arun Rangarajulu, with Sree Saravanan as a creative producer. Pathway Productions is the banner backing the film. In a first, music for the film is composed by Musicloud Studio and Technologies company. The rest of the technical crew for the film includes Yuvraj Dakshan as the director of photography, Jagan RV and Dinesh S as the editors, and Shankar as the production designer.

The film is scheduled to release in theatres on April 3.