The MK Stalin-led Tamil Nadu government is set to bring about a bill that bans usage of Hindi language in films, songs and hoardings across the state. Following an emergency meeting that took place at the Chief Minister's residence on Tuesday night, the bill is expected to be introduced in the assembly on Wednesday. The move follows the state government's long-standing push against Hindi imposition in Tamil Nadu which has been significant since the 1930s.

This major decision, aimed at preserving the language and cultural identity of the state, notably comes ahead of the 2026 assembly elections. If passed, the bill could prohibit the use of Hindi in hoardings, posters, films, and other forms of entertainment and related media. Further implications could include hefty fines for producers and distributors who fail to comply.

The DMK government has previously stated its intent, underlining that their aim is to prevent Hindi imposition in the state and are not against the language itself. They had also opposed centre's National Education Policy stating it forcibly imposes the language through its three-language formula, dismissing the state's existing two-language formula policy.

Earlier, the government had replaced the official Indian rupee symbol '₹' with the Tamil letter 'ரூ' as the logo for its state budget. The BJP government has intensified its backlash, arguing that the move diverts public attention from pressing issues related to courts and governance.

A response from Tamil Nadu film producers council or associations related to Tamil or Hindi film industries are awaited.