Producer Sameer Bharat Ram, known for films such as Mudhal Nee Mudivum Nee and Konjam Pesinaal Yenna, has announced a new project. Writer-director Madan N Thulasingam will direct the project, which CE has come to learn is a film. Madan is best known for the series Kaalam Neram Kadhal. Sameer's own production house Super Talkies will bankroll the film. It is the 14th production venture for the banner.

Sameer made the announcement through X (formerly Twitter) alongside a photograph that features not only him with Madan but also a slight variation of a quote by Dutch painter Vincent Van Gogh: "What is done in love is done well."

The makers are yet to reveal the title, plot, cast, and crew details (apart from the director). In the post, they have said that there would be further updates soon.