It has been in the news for a while that Kandanal Muthalai-fame director V Priya's next is a romantic comedy starring Ashok Selvan, Vasanth Ravi and Aishwarya Lekshmi in the lead. The film, titled Pon Ondru Kanden, is backed by Yuvan Shankar Raja's YSR Films and Jio Studios.

On Wednesday, Colors Tamil, the satelite channel, took to their official X (formerly Twitter) handle to share that Pon Ondru Kanden will have an official television premiere on the channel, worldwide, soon.

On Thursday, Vasanth Ravi took to his social media to reveal that he, V Priya, Ashok, Aishwarya or Yuvan Shankar Raja, were not informed about Jio Studios' decision to go for a direct television premiere for the film.

He wrote, "Shocking !! Is this even True ?? Especially from a reputed and leading production house like Jio Studios? Extremely painful and disheartening to see the promo of Pon Ondru Kanden and the announcement of the World Satellite Premiere without any communication to Ashok Selvan, Aishwarya Lekshmi, Yuvan Shankar Raja sir, V Priya Ma'am or anyone associated with the film!!"

Further, he also called out the production house for not respecting the film's cast and crew. "We have worked really hard for this film. The whole team of Pon Ondru Kanden is totally unaware and not being informed about this at all !! Thank you Jio Studios for being so kind, your respect to the team of #PonOndruKanden has only increased multiple times for keeping us posted about it only through X!!" (sic)

At the end of the note, Vasanth also mentioned that although a film is a producer's property after an actor completes filming for it, it is bare minimum for them to be informed about the developments of the film. "A Creator or Artists does not have a say in your commercial decision aspects for his or her Artistic Work once it is given to the Producer, but atleast they deserve respect to be informed about it through you and not from an online portal such as X or Instagram."