The makers of Kida released the film's song Alapara Kudupom on Thursday. Composed by Theeson, the peppy song has lyrics penned by Ekadesi. Starring Kaali Venkat in the lead, Kida is directed by Ra. Venkat. 

Previously, the makers released the film's trailer which opens with the saying that the festival of Diwali brings together all the people of India irrespective of their religion and caste. Poo Ramu plays a doting grandfather who wants to gift his grandson new clothes of his choice but struggles to do so because of its high cost. The film takes us through the journey of the grandfather as he tries all means to make his grandson happy amidst all obstacles, even if it means selling the goat that he has kept as an offering to God.

Kaali Venkat plays the role of a meat seller who is also planning to sell a goat. The film is produced by ‘Sravanthi’ Ravi Kishore and has cinematography by M Jayaprakash. Kida has made rounds in the festival circuit before hitting the theatres.

The film hits theatres on the occasion of Diwali (November 11) this year.