On Tuesday, the makers of Chevvaikizhamai released the film's teaser. Directed by Ajay Bhupathi, the film stars Payal Rajput in the lead role. 

The teaser of Chevvaikizhamai shows a group of villagers standing in groups and gaping at some mysterious and eerie happening, which is not revealed to us. The teaser suggests that the film will have mythical as well as horror elements. 

The film is a pan-Indian one titled Chovvazhcha in Malayalam and Mangalavaaram in Telugu and Kannada. Chevvaikizhamai is produced by Swathi Gunupati and Suresh Varma M under the banners Mudhra Creative Works and A Creative Works respectively. 

Chevvaikizhamai 's music is composed by Kantara fame Ajaneesh B Loknath. Meanwhile, Ajay Bhupathi made his debut as a director with RX 100 (2018) which starred Kartikeya Gummakonda in the lead role. In 2021, he directed Maha Samudram, which starred Sharwanand, Siddarth, Aditi Rao Hydari and Anu Emmanuel in important roles.