After announcing the cast of Thalapathy 67, the makers on Wednesday released the pooja ceremony video. 

The film's production commenced on January 2 following a pooja ceremony. Apart from Vijay, Trisha, and Lokesh Kanagaraj, the function was graced by other cast members by Arjun, Sandy Master, Mansoor Ali Khan and Priya Anand, along with other guests, including filmmakers Karthik Subbaraj and Pushkar.  

It may be noted that Mysskin, Gautham Menon, Sanjay Dutt and Mathew Thomas are part of the film. Directed by Lokesh Kanagaraj, the film is backed by SS Lalit Kumar and Jagdish Palanisamy under the Seven Screen Studios banner. The film's technical crew includes cinematographer Manoj Paramahamsa, stunt choreographer Anbariv, editor Philomin Raj, art director N Satheesh and dance choreographer Dinesh.