A video of Rajinikanth fans slaying a goat in front of the recently-released first-look poster of Annaatthe went viral on social media, and the superstar and his fans are facing backlash from several quarters for animal cruelty. Now, VM Sudhakar, Administrator of the All India Rajinikanth Rasikar Mandram has issued a statement condemning the actions of the fans. The chief called it 'obnoxious' and 'regrettable'.

In Tamil Nadu, it is usual for fans of top stars such as Rajinikanth to pour milk on cutouts of their favourite heroes, called Palabishekam, something done in temples for Gods, but such an incident was unheard of.

Referring to the viral video, Sudhakar said, "This is not only regrettable but also strongly condemnable. We request that nobody should involve in such obnoxious acts," he urged.

Annaatthae, helmed by director Siva, and touted to be an action entertainer, is slated for a Deepavali release on November 4.