Indian content banner Shemaroo Entertainment Limited has announced its strategic partnership with Mediacorp Singapore. The association will see the launch of Shemaroo’s OTT service, ShemarooMe, on Mediacorp’s digital entertainment service meWATCH. The collaboration will target South Asian and local households in Singapore, including the Indian diaspora as well as Malay audiences.

Commenting on the association, Ms. Kranti Gada, COO Shemaroo Entertainment, said, “ShemarooMe and Mediacorp have come together to entertain the audiences and provide them with quality entertainment. Our focus has been to expand our presence in the global market and reach out to a wider audience base who appreciate Indian masala content.”

Anil Nihalani, Mediacorp’s Head of Digital Products & Technology, said, “We are always on the lookout for quality, engaging content to enhance our offerings. Mediacorp is delighted to partner ShemarooMe to bring to meWATCH audiences the best of Indian cinema, which is popular for its dramatic screenplay and infectious music.”

ShemarooMe has a collection of over 3,700 titles across Bollywood and Bengali cinema. The app was recently launched in the Maldives in collaboration with Dhiraagu TV.