Sanjay Kapoor essays the ‘God of Death’ in his upcoming film Bedhab, which deals with smoking addiction. Directed by Akash Goila, the film also stars debutant Aasish Sachdev, Karishma Kotak and Shibani Bedi.

The teaser of the digital film was released online on Thursday. However, soon after launch, social media platform Instagram disapproved ads for the teaser thinking the film is promoting smoking habits.

Disappointed director Akash Goila lashed out on Twitter:

He added, "We can't tell smokers to simply quit smoking; they don't understand. We need to play a different mind game with them."

Produced by Akash Goila Motion Pictures and Aashish Sachdeva, Bedhab will premiere on the OTT platform, Filmeraa. The film has been entirely shot in Greece and is slated for release soon. Sanjay Kapoor essays a triple role in film.