Some of Hollywood's most celebrated filmmakers, including Martin Scorsese, Christopher Nolan, Ryan Coogler, Patty Jenkins and Rian Johnson, have endorsed the introduction of a new TV setting — the 'filmmaker mode'.

The directors have partnered with UHD Alliance, a coalition whose members include Hollywood studios and consumer electronics manufacturers. The new setting is aimed at protecting a filmmaker's creative intent, according to sources. 

The move comes amid growing concern in the production community, which states that filmmaker's creative decisions that are made during production and post-production are not always what is shown. 'Filmmaker mode' is thus directed at giving viewers a consistent, cinematic representation of images in the form that the filmmakers intended, in terms of colour, contrast, aspect ratio, and frame rates.

Rian Johnson, director of Star Wars: The Last Jedi, in an announcement, explained the new mode and pointed to the fact that it offers "a single button that lines up the settings so it works for the benefit of the movie and not against it."

Similar to this, a 'Netflix Mode' was also introduced last year to maintain creative intent on the streamer's series, on selected TV models.