The makers of Manmarziyaan have come up with an inventive marketing strategy wherein they take the audience behind-the-scenes into the world of the film's creation. Directed by Anurag Kashyap, Manmarziyaan is an Amritsar-set romantic drama starring Abhishek Bachchan, Vicky Kaushal and Taapsee Pannu.

Abhishek, who is making a comeback after a two-year sabbatical (his last appearance was in Housefull 3, has been deeply involved with the making with Manmarziyaan. Recollecting his journey, Abhishek has been sharing a series of BTS pictures and anecdotes under the caption  "Road To Manmarziyaan." The unique and insightful approach has surprised the film industry and found a resonance with the audience. Check them out right here