After Newton, Mukkabaaz is another film to have done a box office turn-around. The Anurag Kashyap-directorial is the love story of a small town boxer and it is picking up business gradually. Producer Aanand L Rai, a common factor in both projects, says when the intention is right, success is the reward.

The producer took a risk by agreeing to back the project despite Anurag not having had a box office success in a long time. "This is a new Anurag. He has made a moving film. And the actor Vineet Kumar slogged a lot for his character. He was disheartened when the film opened low. But I told him to hang on as I was confident about the film," says Rai, who is currently directing Shah Rukh Khan in Zero.

He is confident about bringing a new twist to the star's career. "This will be a Shah Rukh Khan that audiences haven't seen as yet," he says.