Setting a new trend, the audio launch of Shravan Mukesh-starrer Kalyanam will be held underwater off the Kovalam coast. According to director Rajesh Nair, this is done with the aim of promoting the cause of ocean conservation.

Actors Shravan Mukesh and Varsha Bollamma will join the director and music director Prakash Alex in diving into the depths of the ocean to make their commitment towards the cause.

"We have been hearing about ocean conservation for a long time and I always wanted to do something about it. That's when Bond Safari Kovalam team approached us. We plan to hold the function on the beach and then dive to clean up the ocean floors," says director Rajesh Nair.

The event, scheduled to take place on Tuesday at Grove Beach, Kovalam, will be held in partnership with Bond Safari Kovalam and Udaya Samudra Beach Resort Kovalam and OceanLove.

Kalyanam marks the debut of Shravan Mukesh, the son of actors Saritha and Mukesh. The film also stars Mukesh, Sreenivasan, Haresh Kanaran Gregory Jacob, Asha Aravind, Maala Parvathy, Sudhir Karamana, Indrans and Dharmajan.

This is Rajesh Nair's third film after Salt Mango Tree and Escape from Uganda.