The makers of Golmaal Again, whose trailer released last week, and set a record garnering over 20 million views in less than 24 hours, have partnered with PayTM, announcing a special news marking yet another milestone. It will be the first film in Indian history to open film ticket bookings a month prior to its release.

The latest instalment of the super-hit Golmaal series is releasing on October 20 in time for Diwali. Paytm has joined in as the official ticketing partner for the film. Talking about the association, Shibasish Sarkar COO, Reliance Entertainment says, “Owing to all the anticipation, we are happy to have been able to associate with PayTM and make our film the first one to open ticket bookings four weeks ahead of its release.”

Director Rohit Shetty says, “It is indeed a great feeling to witness the anticipation around the film and to see the movie-goers booking their seats month in advance to watch Golmaal Again."