The 53-second teaser which leaked, and has now been taken down by its filmmakers, suggests that Jai, one of the three roles played by Jr in the film, is ruthless and will traits similar to that of the mythological character — Ravana Brahma. The video slowly reveals Jr stepping out of a car and the camera panning towards his face in the backdrop of a 10-head portrait of Ravana. He then sits on a throne wearing a wicked smile, holding an axe in a mythological yet modern milieu with a song Viswa Viswapalaka Ravana Ravana playing in the background.

It's an impressive tease, if one that doesn't reveal much about the film except unleashing Jr's villainous avatar. The team describes it as a rough cut created before the official teaser's release. "What has leaked is not the official teaser. It's a rough cut and the actual work is in progress. We request people to not assume things and spread it across all platforms," says Mahesh S Koneru, official spokesperson of Jr.NTR.

Directed by Bobby, the film has Raashi Khanna and Nivetha Thomas as female leads. Devi Sri Prasad wields the baton of music for the film produced by Kalyan Ram under NTR Arts.