Ronit Roy, who had earlier starred in Udaan and Ugly, has been signed as the antagonist in Junior NTR's action drama Jai Lava Kusa. The actor, who is making his debut in Tollywood, has apparently started shooting for the film. 

Directed by KS Ravindra, the movie features Jr. NTR, Raashi Khanna and Niveda Thomas in the lead roles. Jr. NTR's look in the film is being supervised by Hollywood make-up artist Vance Hartwell, known for his work in films such as Shutter Island and The Lord of the Rings trilogy. The movie is produced by Jr. NTR's brother Nandamuri Kalyan Ram under his banner N. T. R. Arts.