A few sections of media had reported that Sinish Sreedharan’s Balloon starring Jai in the lead would have a promo song titled Neenga Shut up Pannunga, based on Oviya's catch-phrase in Bigg Boss. Speaking to CE, the director clarifies, “We haven’t decided if it’s going to be Shut up Pannunga, or Shut up your Mouth. I have to confirm things with Yuvan Shankar Raja, before I can proceed further. I posted something on Facebook (about dedicating the song to the actress), and it went viral.”

Sinish adds that he has been following the show and admits he likes Oviya’s attitude. "We’ll shoot the song in five days. It has a peppy tune and lyrics by Arunraja Kamaraj of Neruppu da fame. We’re looking for a singer." 

Balloon will have Jai in three different looks, and for the first time, he is playing a married man in his career. The horror film will simultaneously release in Tamil and Telugu. To make it appealing to the Telugu film audience, the makers have roped in Raj Tarun for a cameo, which will mark his debut in Tamil. Janani Iyer, Anjali, and Chandini Tamilarasan are also a part of this film.