Earlier this Tuesday, director Sanjay Gupta expressed his admiration for Prithviraj Sukumaran's decision to produce his own films. "Malayalam superstar Prithviraj produces most of his own films because — by his own admission — his fee is usually the biggest cost on the budget. So he takes it off the table, swaps it for backend & suddenly the film is affordable, safe & viable," Sanjay wrote in an X post.

Sanjay Gupta also said that the Hindi film industry should implement Prithviraj's approach for its own sake. "Shouldn't this just be the norm? Half the industry's so-called "problems" would quietly disappear if more stars did this instead of talking about it on panels," the filmmaker added.

Sanjay Gupta is quite vocal about the issues that plague the Hindi film industry. During the intense debate around the row between Ranveer Singh and Farhan Akhtar and the subsequent ban against the Dhurandhar actor from the Federation of Western India Cine Employees, Sanjay shared a post, where he seemingly supported Ranveer.

"When an A List Hero shoots there are more than 300 workers working on sets. Ban him and you are not stopping him but depriving the workers of their livelihood," the filmmaker wrote, without mentioning Ranveer Singh but seemingly alluding to the ban on him.

Coming back to Prithviraj Sukumaran, the actor-filmmaker produces his films through his namesake banner along with wife Supriya Menon. This allows him more creative control over the project, besides making it financially less risky and far easier. It also allows him to fund experimental projects that he is passionate about, as evident with Prithviraj Productions' debut film 9 (Nine), for example. Prithviraj's upcoming films include i, Nobody, Varanasi, Khalifa, Daayra, and Odiyan. Supriya Menon of Prithviraj Productions is among the producers of i, Nobody as well.