The makers of Lovely, starring Mathew Thomas, have announced that the film will also be released in 3D format. Although they indicated that it would be coming soon to theatres, a specific release date has not yet been provided. Written and directed by Dileesh Karunakaran (previously known as Dileesh Nair), it marks his return to directing since his debut with Tamaar Padaar. He is also known for co-writing films such as Salt N' Pepper, Da Thadiya, Idukki Gold and Mayaanadhi.

Billed as a fantasy comedy-drama centred on a housefly, Lovely was originally slated for a May release this year. The film's cast also includes Manoj K Jayan, KPAC Leela, Appan-fame Radhika, Ashwathy Manoharan, Prashanth Murali, and Ganga Meera, among others. Notably, director Aashiq Abu makes his debut as a cinematographer for this project, with Vishnu Vijay composing the music and Kiran Das handling the editing. It is produced by Western Ghats Productions LLP in association with Neni Entertainments Pvt Ltd.

Last seen in Cup, Mathew also has debutant Salaam Bukhari's Udumbanchola Vision and Arun D Jose's Bromance lined up.