Apple TV+ announced a new and upcoming family drama titled La Maison, which will revolve around the French fashion brand. The series will consist of 10 episodes and will run for one hour each.

The upcoming series will feature Labert Wilson, Amira Casar, Carole Bouquet, Zita Hanrot, Pierre Deladonchamps, Antoine Reinartz, Anne Consigny, Florence Loiret Caille and Ji-Min Park.

“High fashion meets high drama in this behind-the-curtain look at how a family dynasty of an iconic fashion house is thrown into scandal and reinvention by a viral video featuring star designer Vincent LeDu (Wilson), leaving his family’s legendary haute couture house hanging by a thread. Perle Foster (Casar), Vincent’s former muse who is still in his shadow, teams up with next-generation, visionary designer Paloma Castel (Hanrot) to save and recreate the century-old Maison LEDU, claiming their rightful place in both the LeDu family and the fashion world,” reads the synopsis of the show.

The show is created by show runners José Caltagirone and Valentine Milville, with Fabrice Gobert and Daniel Grou serving as the directors. It is based on an original idea Alex Berger.