Ajay Devgn and his nephew, producer Danish Devgn launched their new venture, Lens Vault Studios on Friday. The duo said that the platform will focus on building original, technology-driven content for films, streaming platforms, branded projects and provide overall immersive experiences.

Ajay will be serving as the chairman of the studio and Danish will be the founder and CEO.

They described LVS as a creator-first ecosystem designed to fuse storytelling with next-generation tools such as VFX, animation and AI.

"We are building a creative ecosystem within LVS where original ideas are nurtured and new forms of storytelling are realised using world-class technology. Our goal is to set a new benchmark for Indian media on the global stage," Ajay said in a statement.

He said that the studio aims to establish India as a hub for high-quality productions and original intellectual properties, while empowering creators with new technology.

Danish said the venture will prioritise innovation and IP creation across multiple formats. "At LVS, originality is our currency and intelligence is our engine. From live-action and animation to immersive AR/VR worlds, our goal is to craft IPs that resonate globally while staying deeply rooted and close to emotions," he said.

The announcement comes months after the duo launched their AI-driven media company Prismix, which will delve into AI-based storytelling.

On the work front, Ajay was last seen in the comedy-entertainer, Son of Sardaar 2, which was released in theatres on August 1. He also featured in Raid 2, which released earlier this year and starred Riteish Deshmukh as the antagonist. Ajay will be seen next in Dhamaal 4 and De De Pyaar De 2.