Ektaa R Kapoor launched the revamped, Madhya Pradesh 2.0 Film Policy at the WAVES Summit 2025 in Mumbai on Saturday. The new policy aims to position Madhya Pradesh as a hub not just for traditional filmmaking, but also for emerging sectors like gaming, animation, and VFX.

Speaking at the summit, Ektaa said, “From what we could see, Madhya Pradesh is definitely the visuals, the heritage, the legacy — sorted. They've just launched a great policy.  What they would need now is some kind of financial ease to the makers so they can support large-scale productions, which will not only boost the state’s economy but also make it easier for filmmakers to shoot there."

Drawing parallels with international shooting hubs, Ektaa cited Spain’s dominance due to attractive rebates and ease of work. “Spain has taken over most of the shooting — because of the ease to work and the rebates offered. So, these would be the two things: a one-stop-shop policy and, of course, financial help in the form of a rebate," she said.

The WAVES Summit 2025, inaugurated by PM Modi on May 1, aims to showcase India's vibrant creative industries to a global audience. It unites a diverse array of talent, featuring Indian film and music legends, contemporary icons, and global entertainment leaders, under one platform.