Poacher director Richie Mehta has been appointed as one of the goodwill ambassadors for the for the All Living Things Environmental Film Festival (ALT EFF) 2024. The festival, dedicated to raising awareness about sustainability and environmental issues, will run from November 22 to December 8 this year.

Every year, ALT EFF brings in new ambassadors to be the voice of the festival, helping to amplify the message of utilizing cinema as a medium for creating change. In 2023, actor Alia Bhatt was the face of the festival, and this year, Richie takes on the role of promoting sustainability and environmental consciousness through the lens of filmmaking.

Richie’s work on Poacher, a series that sheds light on the illegal ivory trade and the poaching of elephants in India, aligns perfectly with the festival's mission. The series is an important exposé on the grim realities of wildlife exploitation, a subject that mirrors the themes of ALT EFF in promoting a sustainable future.

Speaking about his involvement with the festival, Richie said "Cinema has the power to educate, inspire, and provoke thought. Festivals like ALT EFF are crucial in ensuring that we as a society confront the environmental challenges we face today. My work on Poacher highlighted the tragic impact of illegal wildlife trade, and through ALT EFF, I hope to further drive conversations around conservation and sustainability."