On Thursday, the makers of Project K announced that the film will be the first-ever Indian film to make its debut at San Diego Comic-Con (SDCC) 2023. Following the announcement, actor Amitabh Bachchan, who is a part of the film's cast, penned a note, on Friday. 

He wrote on Twitter, "I am honoured and have had the great privilege of being a part of this great enterprise in Telugu Cinema, Project K and to have had the huge honour of being in the same frame of the Idol, Prabhas. Thank you all and thank you Nagi Sir, for thinking of me. The humility, respect and concern Prabhas has given me has been so so touching & emotional. Not for me, but for all those involved in Project K, may your hard work touch new horizons. Love and prayers." (sic)

Directed by Nag Ashwin, the film is bankrolled by Ashwini Dutt of Vyjayanthi Movies. Project K stars Prabhas, Kamal Haasan and Deepika Padukone in lead roles, while, Amitabh Bachchan and Disha Patani are set to essay prominent roles. 

Project K, simultaneously shot in Telugu and Hindi, marks Deepika's Telugu film debut and her first film with Prabhas. The film reunites the Mahanati team of Nag Ashwin, cinematographer Dani Sanchez-Lopez and music director Mickey J Meyer.