Actor Amber Heard has taken Blake Lively's side in the ongoing sexual harassment lawsuit against her It Ends With Us co-star and director Justin Baldoni. Lively's complaint had accused Baldoni of sexual harassment and engaging in a coordinated effort to smear her reputation. It was also revealed that the crisis PR group entasked to help Baldoni was also employed by Johnny Depp for his high-profile defamation trial against his ex-wife, Amber Heard.

Having previously faced heavy public scrutiny in the case, the 37-year-old actor, who now resides in Spain, commented on the challenges of public perception, especially when it comes to the power of social media.

"Social media is the absolute personification of the classic saying 'A lie travels halfway around the world before truth can get its boots on.' I saw this firsthand and up close. It's as horrifying as it is destructive," Heard shared to NBC news.

In the 2022 case, which went on for months, saw Heard being rewarded $2 million for defaming her ex-husband Depp. The Pirates of the Carribean actor was awarded $5 million in punitive damages and $10 million in compensatory damages.

According to the complaint statement obtained by The Hollywood Reporter, Baldoni and his publicist, Melissa Nathan, had discussed strategies to "bury" Lively.

In one of the text exchanges, Nathan allegedly responded, "We can't write we will destroy her," referencing efforts to discredit the actress, as per The Hollywood Reporter.

Lively's accusations became public last week when she filed a detailed complaint with California’s Civil Rights Department, highlighting instances of harassment and a coordinated smear campaign by Baldoni, his company Wayfarer Studios, co-founder James Heath, and others. They include disturbing allegations of Baldoni making inappropriate comments and displaying nude videos or images of women during filming.

She also claims that Baldoni discussed his alleged pornography addiction, and sexual experiences, and made inappropriate comments about her weight.

Justin Baldoni, through his attorney Bryan Freedman, has strongly denied Lively's allegations, calling them "serious and categorically false."

Freedman argued that Lively's claims were an attempt to fix her negative reputation, which he believes was formed organically through her actions during press interviews and the promotional campaign for the film.

In response to the fallout, Baldoni was swiftly dropped by WME, the talent agency representing both Lively and her husband, Ryan Reynolds.