Pa Ranjith reacts to Arivu's exclusion from promotions of Neeye Oli and Enjoy Enjaami
Several netizens have already registered their unhappiness over the lack of the lyricist-singer's name and image in the song's promotional images
Director Pa Ranjith has questioned the music magazine Rolling Stone India and the music label Maajaa, the reason for omitting the name of singer and lyricist Arivu who has worked on the hit songs Neeye Oli and Enjoy Enjaami. In a strongly-worded tweet, the Kaala director said, "Arivu, the lyricist of Neeye Oli and singer as well as the lyricist of Enjoy Enjaami has once again been invisiblised. Rolling Stone India and Maajja, is it so difficult to understand that the lyrics of both songs challenge this erasure of public acknowledgment?"
Here's the tweet...
@TherukuralArivu, the lyricist of #Neeyaoli and singer as well as lyricist of #enjoyenjami has once again been invisiblised. @RollingStoneIN and @joinmaajja is it so difficult to understand that the lyrics of both songs challenges this erasure of public acknowledgement? https://t.co/jqLjfS9nwY— pa.ranjith (@beemji) August 22, 2021
This comes after the Indian edition of the famous Rolling Stone magazine interviewed singers Shan Vincent de Paul and Dhee who had lent their voice for the hit singles Neeye Oli and Enjoy Enjaami respectively. While Arivu has co-written Neeye Oli with Shan, he is also the lyricist of Enjoy Enjaami.
His exclusion from the promotions of both the songs has already become a topic of conversation in online forums. Here are some of the reactions...
This IS erasure. This IS misappropriating success. In the interest of making more enemies, a thread: pic.twitter.com/rAK4tSvQkH— Aditya Shrikrishna (@gradwolf) August 22, 2021
It should have been Arivu instead of Dhee. Or atleast him too. This is why the UCs appropriating the struggles and triumphs of DBA community should be called out. What is this blanket South Asian card that these people are playing by invalidating the actual person behind it? https://t.co/c494sB3cX7— 球子 Hara✨ (@Mystic_riverrr) August 21, 2021
And we are back erasing Arivu's contributions in Enjaai Enjaami I see? Isn't this history in a nutshell? Utterly disgusted at all those concerned, more so at Dhee and $@N@. (They could have and should have raised their voices FOR Arivu).— Megha Kaveri (She/Her) (@meghakaveri) August 21, 2021
Ironically, Enjoy Enjaami, which is considered a milestone single in the Tamil indie music space, is based on the story of Arivu's grandmother, Valliammal. While the remix version of the song by DJ Snake became the first-ever Independent Tamil song to get featured on Times Square Billboard, Netizens pointed out how Arivu's image was not used alongside Dhee on the billboard. The original, which was released five months ago on YouTube has garnered more than 318 million views.
On the other hand, Neeye Oli, which is a track from Ranjith's latest film, Sarpatta Parambarai, was also released as a video song on YouTube. The song features Shan Vincent de Paul and Navz-47 who have lent their voice for the track along with Santhosh Narayanan. Interestingly, both Enjoy Enjaami and Neeye Oli are composed by Santhosh Narayanan and the video songs are uploaded by the music label Maajaa that's backed by AR Rahman.
Meanwhile, Arivu's upcoming works include songs in Ajith's Valimai that's composed by Yuvan Shankar Raja and Suriya's Jai Bhim for which the music is composed by Sean Roldan.